Recently, the topic of a brand of toothpaste accused of super efficacy promotion has also been on the Weibo hot search, causing hot discussion in the industry. The product claims to be able to effectively solve a variety of oral problems such as loose teeth, periodontitis, gum receding, tooth decay, and bad teeth. However, many consumers reported that after a period of use, they did not experience the claimed effect.

The State Drug Administration has issued relevant science articles, clearly pointing out that "toothpaste is not a drug, cannot be used to treat disease", mainly to prevent and protect the role. However, with the increasing attention of consumers to the efficacy of personal care products, the cosmetics industry, including toothpaste, has shown a trend of emphasizing efficacy. Many toothpaste brands have launched products advertised as strong, to stand out in the competitive market.

However, in this process, some brands have ignored the constraints of laws and regulations, resulting in consumers being misled when choosing products. It is true that focusing on efficacy is a positive direction for the development of the industry, but it is undesirable to over-exaggerate publicity and convert efficacy into false promises. As a raw material manufacturer, we, Anhui Neumann, have been operating with integrity in the past 14 years, actively fulfilling our social responsibilities, and continuously improving product quality. As a key technology of Anhui Neumann, Carbomer and acrylates copolymer have  a positive impact on the innovation of personal care products and pharmaceutical formula ingredients worldwide.

Anhui Newman launched carbomer for pharmaceuticals and oral care products below information,

1)    Carbomer homopolymer: carbomer homopolymer type A such as NM-Carbomer 971P, 71G, 981G. And Carbomer Homopolymer Type B such as NM-Carbomer 974P, 934P, and Carbomer Homopolymer type C such as NM-Carbomer 970G.

2) Carbomer Copolymer: carbomer copolymer type A such as NM-Carbomer TR-2 P, and Carbomer copolymer type B such as NM-Carbomer TR-1P, and 1382G, and carbomer Copolymer Type C.

3) Carbomer interpolymer: Carbomer interpolymer Type A, such as NM-Carbomer 10G, Carbomer interpolymer type B such as carbomer 2020 G.

All these carbomer as excipients meet the requirements of major pharmacopoeia such as Chinese Pharmacopoeia 2020, US Pharmacopoeia USP/NF, European Pharmacopoeia EP, British Pharmacopoeia BP and other relevant regulations. Our Newman carbomer products as high-performance excipients are used in a wide range of applications including health care products, semisolid and liquid formulations, oral care products.

With the development of the economy, consumers' demand for oral care is getting higher and higher, the market is gradually growing, and the opportunities for brands are also increasing. Whether it is the toothpaste brand or our raw material manufacturers should rely on the real scientific and technological power and product quality to truly enhance the efficacy of the product, which is the right path for the sustainable development of the brand.